Right after you want to start a business, the most important decision you have to make is what you want to do, what you are good at, what you know and can do better than others. What do you have that makes you better than your competitors, are there competitors in your industry? How many competitors are there? What difficulties must you overcome initially to become a star in that industry? To become a star that cannot be overlooked and that attracts people like candy wasps.
First, you can differentiate yourself by what you offer. Whether you are bringing a new, unknown manufacturer to market or offering a new service, you can be reliable to your future customers, get the best value in the market, better service than your competitors, better communication, better service, a little surprise to make their day You have to prove that you can be trusted, that you can enhance their day with a little surprise, and so on. Unfortunately, there are so many that it is easy for budding entrepreneurs to get lost in the horde of options. Even if they want to cover all the possibilities, they end up touching each option lightly and not with the perfect finish that would ensure success.
Therefore, if I may advise, don\’t want to be seen everywhere at once and at all costs. Fulfill one area completely and successfully, and only after you have learned to excel in that area should you venture into another. Otherwise, you overload yourself with trying to be the best everywhere, but you end up being below average.
Rather, choose the wiser, more confident path and master one sales channel 100% first, then add other channels. For example, first create a great and engaging presentation on their website, then promote it on one social network, and then on the other. You could also create two test versions and after a while evaluate which one brings more profit, which one to use and which one not to use. At first, it may seem like a very daunting task to enter the market, but it is not that bad. And you are the best cook for your business. Of course, you have to know who you want to cook for. You can\’t cook for everyone in one pot.